Competitive Analysis
Analyze competitor digital marketing strategies, content approaches, and positioning for SaaS, e-commerce, and B2B companies in under 5 minutes
Overview
Generate detailed competitive analysis reports that break down how competitors position themselves, which marketing channels they use, their content strategies, and where market gaps exist. Get specific insights on pricing approaches, messaging tone, and tactical recommendations in minutes instead of spending hours manually researching.
Use Cases
- Prepare market positioning for SaaS product launches in 48 hours
- Build competitive intelligence reports for board presentations
- Research competitor content strategies before planning Q1 campaigns
- Analyze pricing tiers and feature comparisons for product roadmap decisions
- Identify untapped marketing channels your competitors haven’t explored
- Support strategic planning sessions with data-backed competitive insights
Benefits
Stop spending 4-6 hours manually visiting competitor websites, reading blog posts, and building comparison spreadsheets. This template delivers:
- 5-minute competitive audits - Generate comprehensive reports in the time it takes to read one competitor’s about page
- Multi-competitor comparison - Analyze 3-5 competitors simultaneously instead of researching them one by one
- Actionable market gaps - Get specific opportunities your competitors aren’t addressing, not generic advice
- Consistent analysis framework - Apply the same evaluation criteria across all competitors for fair comparison
- Team alignment - Share standardized competitive intelligence reports that everyone interprets the same way
Template
Analyze competitors for {{companyName}}.
Industry: {{industry}}
Competitors to analyze:
{{competitors}}
Analysis focus:
{{focus}}
Include:
- Competitor positioning
- Marketing channels used
- Content strategy
- Messaging and tone
- Pricing strategy
- Strengths and weaknesses
- Market gaps
- Recommendations
Analysis depth: {{depth}}
Properties
- companyName: Single-line Text
- industry: Single-line Text
- competitors: Multi-line Text
- focus: Multiple Selection (default:
Digital marketing, Content strategy)- Options: Digital marketing, Content strategy, Social media, SEO, Advertising
- depth: Single Selection (default:
Standard)- Options: Quick overview, Standard, Deep dive
Example Output
Here’s what you get when analyzing competitors in the SaaS analytics space:
Input:
- Company: Acme Analytics
- Industry: SaaS Analytics
- Competitors: Mixpanel, Amplitude, Google Analytics
- Focus: Digital marketing, Content strategy
Generated Analysis:
Analysis complete. The report covers all three competitors with focus on digital marketing and content strategy, including actionable recommendations for Acme Analytics to differentiate in the SaaS analytics market.
The output identifies specific positioning differences, which content types each competitor prioritizes, their primary acquisition channels, and concrete opportunities for differentiation. You get market gaps explained with examples, not vague suggestions.
Common Mistakes to Avoid
Analyzing too many competitors at once - Start with your 2-3 closest competitors. Analyzing 10 companies produces surface-level insights that don’t help decision-making.
Picking the wrong analysis depth - Use “Quick overview” for rapid validation during meetings, “Standard” for planning cycles, and “Deep dive” only when entering new markets or pivoting strategy.
Forgetting to specify focus areas - Generic competitive analysis covers everything poorly. Pick 1-2 focus areas that matter for your current goals (launching a content program? Focus on content strategy and SEO).
Not updating competitor lists - The SaaS landscape shifts fast. Re-run analysis quarterly to catch new entrants and strategic pivots from existing players.
Analyzing features instead of marketing - This template focuses on how competitors market and position themselves. For feature comparisons, describe what you want in the analysis focus.
Frequently Used With
Competitive analysis works best alongside other marketing templates:
- Brand Messaging - Craft differentiated positioning based on competitive gaps you discover
- Marketing Campaign - Plan campaigns targeting channels your competitors underutilize
- SEO Strategy - Identify keyword opportunities competitors aren’t ranking for
- Content Calendar - Build content that addresses topics competitors miss