Influencer Brief
Create influencer campaign briefs
Overview
Generate complete influencer campaign briefs for Instagram, YouTube, and TikTok partnerships in under 5 minutes. This template creates structured briefs with deliverables, content guidelines, compensation terms, and legal requirements - saving you 2-3 hours per campaign brief.
Perfect for managing micro-influencer campaigns at scale, coordinating product launches across multiple creators, or standardizing brief formats across your marketing team.
Use Cases
- Launch a skincare product with 15 micro-influencers in 2 weeks
- Create briefs for TikTok creator partnerships during seasonal sales
- Generate Instagram Reels campaign briefs for monthly product drops
- Build standardized brief templates for influencer marketing agencies
- Coordinate multi-platform campaigns across YouTube, Instagram, and TikTok creators
- Document partnership requirements for FTC compliance audits
Benefits
Time Savings: Generate a complete influencer brief in 5 minutes instead of spending 2-3 hours drafting from scratch.
Consistency: Maintain uniform brief quality across 20+ influencer partnerships per campaign.
Compliance: Include FTC disclosure requirements and legal terms automatically in every brief.
Scalability: Create 10 influencer briefs in 30 minutes for multi-creator campaigns.
Professionalism: Send polished, comprehensive briefs that influencers actually read and follow.
Template
Create an influencer brief for:
Campaign name: {{campaign}}
Brand: {{brand}}
Product/Service: {{product}}
Campaign goals:
{{goals}}
Target influencer profile:
{{influencerProfile}}
Key messages:
{{messages}}
Include:
- Campaign overview
- Deliverables
- Content guidelines
- Dos and don'ts
- Hashtags and mentions
- Timeline
- Compensation
- Legal requirements
Content type: {{contentType}}
Properties
- campaign: Single-line Text
- brand: Single-line Text
- product: Single-line Text
- goals: Multi-line Text
- influencerProfile: Multiple Selection (default:
Micro (10K-100K followers), Mid-tier (100K-500K followers))- Options: Nano (1K-10K followers), Micro (10K-100K followers), Mid-tier (100K-500K followers), Macro (500K-1M followers), Mega (1M+ followers)
- messages: Multi-line Text
- contentType: Multiple Selection (default:
Instagram posts, Stories)- Options: Instagram posts, Stories, Reels, YouTube video, Blog post
Example Output
Here’s what this template generates for a product launch campaign:
INFLUENCER BRIEF: Summer Glow Launch
CAMPAIGN OVERVIEW
RadiantSkin is launching our new Hydrating Serum SPF 50 with a 2-week summer campaign targeting skincare enthusiasts aged 25-35. We're partnering with micro and mid-tier influencers to drive 50K product page visits and 5K pre-orders.
DELIVERABLES
- 2x Instagram feed posts (minimum 3% engagement rate)
- 4x Instagram Stories (with swipe-up link)
- 1x Instagram Reel (60 seconds)
All content must go live between June 1-14, 2024
CONTENT GUIDELINES
Highlight these key benefits:
- Daily UV protection meets deep hydration
- Clean ingredients, dermatologist-tested
- Lightweight formula perfect for summer heat
- Sustainable packaging
Show product in use during morning skincare routine. Authentic reviews perform better than scripted endorsements.
DOS AND DON'TS
✓ DO: Share honest first impressions, show before/after glow, tag @RadiantSkin
✓ DO: Mention summer sun protection benefits
✗ DON'T: Make medical claims about UV protection levels
✗ DON'T: Compare directly to competitor products
✗ DON'T: Post during competitor campaign windows (May 15-30)
HASHTAGS AND MENTIONS
Required: #RadiantSkinPartner #SummerGlow #ad @RadiantSkin
Optional: #CleanBeauty #SPF50 #SkincareRoutine
TIMELINE
- May 20: Brief sent, product shipped
- May 27: Draft content due for approval
- June 1-14: Content goes live
- June 21: Campaign report due
COMPENSATION
$500 flat fee + 20% affiliate commission on sales via your unique link
Payment within 30 days of final deliverable
LEGAL REQUIREMENTS
- FTC disclosure required on all posts ("ad" or "paid partnership")
- Sign usage rights agreement for 12-month content repurposing
- Provide W-9 for payment processing
Common Mistakes to Avoid
Vague deliverables: Saying “create some Instagram content” leads to mismatched expectations. Specify exact post count, format (Reels vs. static posts), and minimum engagement rates.
Missing FTC compliance: Influencers must disclose paid partnerships. Include specific disclosure language in your brief (“Use #ad or Instagram’s Paid Partnership tag”).
No approval process: 43% of influencer content misses brand guidelines. Require draft approval 7 days before posting to catch issues early.
Unclear compensation terms: “We’ll pay after the campaign” causes friction. Specify exact payment amount, timeline (NET 30 is standard), and whether it’s flat fee, affiliate, or product-only.
Ignoring usage rights: You can’t repurpose influencer content for ads without explicit rights. Include content licensing terms upfront (duration, platforms, paid media usage).
Wrong influencer tier: Mega influencers (1M+ followers) cost $10K+ per post but often have lower engagement than micro-influencers. Match budget to tier.
Frequently Used With
This template pairs well with:
- Ad Copy - Turn influencer content into paid social ads
- Content Calendar - Schedule influencer posts alongside owned content
- Marketing Campaign - Plan full campaign strategy before influencer outreach
- Email Sequence - Follow up on influencer partnerships
Get Early Access to Migi
Want to streamline your entire prompt workflow? Join the Migi waitlist for early access to our prompt management platform. Save your influencer brief templates, share them with your team, and generate content 10x faster.