Launch Plan

Overview

Build a complete launch plan for products, services, features, or campaigns. Generate coordinated pre-launch, launch day, and post-launch strategies in under 5 minutes - eliminating hours of manual planning, spreadsheet coordination, and cross-functional meetings.

Use Cases

• Launch a new SaaS product with coordinated PR, content, and paid campaigns across Product Hunt, Hacker News, and industry media
• Plan a mobile app launch targeting App Store featuring with beta user outreach, press kit distribution, and influencer seeding
• Build a feature launch timeline for existing product with customer communication, help docs, and sales enablement in a 2-week sprint
• Generate rolling launch strategy for B2B enterprise product with phased regional rollout and sales team coordination
• Create relaunch plan for rebranded service with existing customer migration timeline and market repositioning
• Plan Black Friday campaign launch for e-commerce brand with inventory coordination, ad spend scaling, and customer service prep

Benefits

Time Savings: Generate complete launch plans in 5 minutes instead of 6+ hours across multiple planning meetings and spreadsheet coordination.

Nothing Falls Through: The template structures all launch phases (pre-launch, day-of, post-launch) so you don’t miss critical activities like press outreach, help docs, or measurement setup.

Budget Clarity: Map activities to budget ranges ($10k to $250k+) so you know exactly what’s achievable with your resources before committing.

Audience Segmentation: Target specific groups (early adopters, beta users, media, influencers, existing customers) with tailored messaging and timing.

Launch Type Flexibility: Choose hard launch for maximum market impact, soft launch for validation and testing, or rolling launch for phased regional or segment-based rollout.

Channel Coordination: Align timing across owned (blog, email), earned (PR, partnerships), and paid (ads, sponsorships) channels to amplify reach.

Template

Create a launch plan for:

Product/Service: {{product}}
Launch date: {{launchDate}}
Target audience: {{audience}}

Key messaging:
{{messaging}}

Budget: {{budget}}

Include:
- Pre-launch activities
- Launch day plan
- Post-launch activities
- Channel strategy
- Content calendar
- PR and partnerships
- Measurement plan
- Contingencies

Launch type: {{launchType}}

Properties

• product: Single-line Text
• launchDate: Single-line Text (default: Q1 2025)
• audience: Multiple Selection (default: Early Adopters, Beta Users)
  • Options: Early Adopters, Beta Users, Existing Customers, Industry Influencers, Media & Press, General Public, Enterprise Prospects
• messaging: Multi-line Text
• budget: Single Selection (default: $50,000 - $100,000)
  • Options: $10,000 - $25,000, $25,000 - $50,000, $50,000 - $100,000, $100,000 - $250,000, $250,000+
• launchType: Single Selection (default: Hard launch)
  • Options: Soft launch, Hard launch, Rolling launch

Example Output

Using this template for Migi (AI Prompt Manager for Mac) targeting Q2 2025 with $50k-$100k budget, the system generates:

Pre-Launch Activities (8 weeks out):

• Weeks 8-6: Beta program with 50-100 power users, feedback loop, Product Hunt ship page setup, press kit assembly (product shots, demo videos, founder story)
• Weeks 6-4: Help docs and video tutorials, App Store metadata optimization, early access landing page with email capture, influencer seeding (10-15 Mac productivity creators)
• Weeks 4-2: Press outreach to TechCrunch, MacStories, The Verge with embargo timing, testimonial collection from beta users, social proof compilation
• Week 1: Final QA, support team training, launch day content pre-scheduling, monitoring dashboard setup

Launch Day Plan:

• Hour 0 (12:01 AM): Product Hunt submission, app goes live on direct download and Mac App Store submission
• Hours 1-3: Founder announcement on Twitter/X and LinkedIn with demo video, email blast to waitlist (12,000+ subscribers), team social amplification
• Hours 4-8: Monitor Product Hunt ranking and engage with comments, respond to early user feedback, track conversion funnel
• Hours 8-12: Press embargo lifts, outreach follow-up to journalists, influencer posts go live
• Hours 12-24: Community engagement (Reddit, Hacker News if trending organically), customer support monitoring, real-time metric tracking

Post-Launch Activities:

• Week 1: Daily analytics review, bug triage and hotfix deployment, user onboarding optimization based on drop-off data
• Weeks 2-4: Testimonial requests from happy users, case study development with 3-5 power users, launch retrospective with team
• Month 2-3: Content marketing (blog posts on use cases, integration tutorials), partnership discussions with complementary tools, paid acquisition testing if organic CAC is favorable

Channel Strategy:

• Owned: Launch blog post, email sequence (announcement, tips, case studies), help center and tutorials
• Earned: Tech media coverage (tier 1: TechCrunch, MacStories; tier 2: 9to5Mac, iMore), Product Hunt feature, influencer reviews
• Paid: Twitter/X ads targeting “AI prompts,” “Mac productivity” ($15k budget), Mac app discovery ads ($10k), retargeting for waitlist non-converters ($5k)

PR & Partnerships:

• Media targets: 15 journalists with Mac/productivity beats, personalized pitches highlighting “built for Mac” angle and local prompt library differentiator
• Partnership opportunities: Integration discussions with Raycast, Alfred, Notion for API partnerships post-launch
• Influencer strategy: Seed licenses to 20 Mac productivity YouTubers/bloggers 2 weeks pre-launch

Measurement Plan:

• Launch week KPIs: 5,000+ downloads, 15% trial-to-paid conversion, Product Hunt top 5 daily, 3+ tier-1 press mentions
• Month 1 targets: 20,000 total users, $50k MRR, 25% WAU/MAU ratio
• Tracking: Mixpanel for product analytics, Google Analytics for web traffic, custom dashboard for revenue and churn
• Daily reviews first week, then weekly for month 1

Contingencies:

• If Product Hunt underperforms: Increase paid spend by $10k, activate Hacker News outreach plan, extend influencer campaign
• If App Store submission delayed: Focus on direct download, communicate timeline transparently to waitlist
• If press embargo breaks early: Accelerate owned channel activation, adjust timing with other outlets
• If server issues on launch day: Pre-written status page updates, customer support scripting, technical team on-call rotation

This 5-minute generated plan covers 3 launch phases, 8 weeks of pre-launch prep, coordinated channel strategy across 10+ platforms, and measurable targets - versus 6+ hours of manual planning.

Common Mistakes to Avoid

Vague target audience: Saying “developers” instead of specific segments like “early adopters who are Mac power users with AI tool fatigue” makes messaging generic. The template needs clear audience definitions to suggest appropriate channels and timing.

Unrealistic timeline: Planning a major product launch in 2 weeks when you need press coverage (4-6 week lead time), beta testing (3-4 weeks), and content creation (2-3 weeks) sets you up for rushed execution or missed launch date.

Missing pre-launch activities: Jumping straight to “launch day” without beta program, press kit, help docs, or waitlist building means you’re launching blind with no validation, no early momentum, and nothing for media to cover.

Budget-channel mismatch: Allocating $10k budget but expecting tier-1 press coverage, paid ads across 5 channels, and influencer campaigns. The template maps realistic activities to each budget tier.

No measurement plan: Launching without defined KPIs or tracking setup means you can’t tell if launch succeeded or where to optimize post-launch. Define success metrics before launch day.

Ignoring contingencies: Assuming everything goes perfectly (App Store approval, press timing, server load) leaves you scrambling when inevitable issues arise. Pre-plan fallback options.

Wrong launch type: Choosing hard launch for unvalidated product risks public failure. Soft launch lets you test with smaller audience first. Rolling launch works for regional/segment expansion, not net-new products.

Frequently Used With

Marketing Campaign: Launch plans are campaign blueprints. Use this template to build ongoing marketing strategy post-launch.

Content Calendar: Launch plans include content timelines. Generate detailed posting schedules for pre-launch, launch week, and post-launch phases.

Ad Copy: Launch strategies need paid channel creative. Build ad variations for each launch phase and audience segment.

Brand Messaging: Launches require consistent messaging. Develop core brand narrative before building launch messaging.

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