Marketing Campaign
Generate complete marketing campaign plans for product launches, promotions, and lead generation with channel strategy, budget, and KPIs in 3 minutes.
Overview
Generate complete marketing campaign plans in under 3 minutes with structured objectives, target personas, channel strategy, content calendars, budget breakdowns, and measurable KPIs.
This template handles the strategic planning for product launches, seasonal campaigns, lead generation programs, and brand awareness initiatives - giving you a campaign framework ready for execution.
Use Cases
Launch a SaaS product in 6 weeks Build a $30k product launch campaign targeting engineering managers with LinkedIn ads, content marketing, and demo-driven conversion funnels.
Plan Black Friday e-commerce campaign Structure a seasonal campaign with paid social, email sequences, and retargeting - complete with daily budget pacing and ROAS targets.
Generate B2B lead generation campaign Create a 90-day lead gen program for tech decision-makers including gated content, nurture sequences, and SQL conversion metrics.
Run brand awareness campaign for mobile app Design a multi-channel awareness campaign for Gen Z users with TikTok, Instagram, and influencer partnerships - budget $15k over 8 weeks.
Coordinate go-to-market for API product Plan developer-focused campaign with technical content, community engagement, and integration partner co-marketing.
Benefits
Cut campaign planning time from days to minutes Get a structured campaign framework in 3 minutes instead of spending 2-3 days building spreadsheets and slide decks from scratch.
Generate 5-7 detailed audience personas instantly Replace hours of persona research with AI-generated customer profiles including pain points, channels, and messaging angles.
Get budget allocation across 6+ channels See recommended spend distribution for paid search, social ads, content, email, partnerships - no more guessing at budget splits.
Build 90-day content calendars in seconds Generate week-by-week content themes and channel-specific posting schedules aligned to campaign milestones.
Define measurable KPIs for every campaign goal Get specific metrics for brand awareness (reach, impressions), lead gen (MQLs, CPL), sales (CAC, LTV), or engagement (CTR, time on site).
Maintain consistent campaign structure across teams All campaigns follow the same framework - objectives, personas, channels, calendar, budget, metrics, timeline - making handoffs seamless.
Template
Create a marketing campaign for:
Product/Service: {{product}}
Campaign goal: {{goal}}
Target audience: {{audience}}
Budget: {{budget}}
Duration: {{duration}}
Key message:
{{message}}
Include:
- Campaign objectives
- Target audience personas
- Channel strategy
- Content calendar
- Budget allocation
- KPIs and metrics
- Timeline and milestones
Campaign type: {{campaignType}}
Properties
- product: Single-line Text
- goal: Single Selection (default:
Lead generation)- Options: Brand awareness, Lead generation, Sales, Engagement
- audience: Multiple Selection (default:
Millennials (25-40), Tech Professionals)- Options: Gen Z (18-24), Millennials (25-40), Gen X (41-56), Baby Boomers (57+), Small Business Owners, and 3 more
- budget: Single Selection (default:
$25,000 - $50,000)- Options: $5,000 - $10,000, $10,000 - $25,000, $25,000 - $50,000, $50,000 - $100,000, $100,000+
- duration: Single Selection (default:
3 months)- Options: 1 month, 3 months, 6 months, 12 months
- message: Multi-line Text
- campaignType: Single Selection (default:
Product launch)- Options: Product launch, Seasonal, Brand, Performance
Example Output
Here’s what you get when planning a 3-month SaaS product launch targeting remote teams with a $40k budget:
CAMPAIGN OBJECTIVES
Primary: Generate 500 qualified leads for new project management SaaS
Secondary: Achieve 15% demo booking rate, 8% trial conversion
Target CAC: $80 per lead
Revenue goal: $120k ARR from campaign cohort
TARGET AUDIENCE PERSONAS
Engineering Manager Emma (28-35)
- Manages 6-12 remote engineers across 3+ timezones
- Frustrated by Jira complexity and Slack chaos
- Active on LinkedIn, reads Hacker News, listens to engineering podcasts
- Decision criteria: speed, integrations, team adoption
Product Director David (32-40)
- Oversees 3-4 product managers building SaaS products
- Needs better roadmap visibility and stakeholder alignment
- Active in product communities, attends Product Hunt launches
- Decision criteria: analytics, collaboration features, Figma integration
Startup CTO Chris (26-32)
- Technical co-founder, wears multiple hats
- Looking to professionalize chaotic startup processes
- Active on Twitter, GitHub, attends startup events
- Decision criteria: developer experience, API quality, pricing for small teams
CHANNEL STRATEGY
LinkedIn Ads (40% - $16,000)
- Sponsored content targeting job titles: Engineering Manager, Product Director, CTO
- Lead magnet: "Remote Team Productivity Playbook"
- Retargeting website visitors with demo offers
Google Search (25% - $10,000)
- High-intent keywords: "project management for remote teams", "Jira alternative for startups"
- Landing pages optimized for specific pain points
- Negative keywords to avoid small business, enterprise
Content Marketing (20% - $8,000)
- 2 long-form guides per month: remote team workflows, async collaboration
- Guest posts on developer blogs, product management sites
- SEO focus: "how to manage distributed engineering teams"
Community & Partnerships (15% - $6,000)
- Sponsor 3 engineering/product podcasts
- Integration partnerships with Figma, GitHub, Slack
- Active participation in Product Hunt, Indie Hackers
CONTENT CALENDAR
Month 1: Awareness & Testing
- Week 1-2: Launch LinkedIn ads, publish "Remote Team Productivity Playbook"
- Week 3: Google Search ads live, first guest post published
- Week 4: Podcast sponsorships begin, Product Hunt launch
Month 2: Optimization & Scale
- Week 5-6: Double spend on best-performing channels, A/B test ad creative
- Week 7: Publish second guide "Async Collaboration Frameworks"
- Week 8: Integration partner co-marketing launches
Month 3: Conversion Focus
- Week 9-10: Retargeting campaigns intensify, demo booking incentives
- Week 11: Final guide "Scaling Remote Engineering Teams"
- Week 12: Campaign retrospective, nurture sequence for unconverted leads
BUDGET ALLOCATION
Month 1: $10,000 (testing allocation)
- LinkedIn Ads: $4,000
- Google Search: $2,500
- Content: $2,500
- Partnerships: $1,000
Month 2: $15,000 (scale winners)
- LinkedIn Ads: $6,000
- Google Search: $3,750
- Content: $3,000
- Partnerships: $2,250
Month 3: $15,000 (conversion push)
- LinkedIn Ads: $6,000
- Google Search: $3,750
- Content: $2,500
- Partnerships: $2,750
KPIS & METRICS
Lead Volume
- Target: 500 MQLs over 90 days
- Weekly goal: 40 leads/week (ramp from 25/week to 55/week)
Lead Quality
- Demo booking rate: 15% (75 demos booked)
- Demo-to-trial conversion: 50% (38 trials started)
- Trial-to-paid conversion: 20% (8 paid customers)
Channel Performance
- LinkedIn: CPA target $75, expected 210 leads
- Google Search: CPA target $80, expected 125 leads
- Content: CPA target $90, expected 90 leads
- Partnerships: CPA target $85, expected 75 leads
Revenue Metrics
- CAC: $80 per customer acquired
- Expected LTV: $15,000 (assuming 12-month retention)
- LTV:CAC ratio: 187:1
- Campaign ROI: 300% at 12 months
TIMELINE & MILESTONES
Week 1: Campaign kickoff
- Ad accounts configured, tracking pixels installed
- Landing pages live with A/B test variants
- Lead magnet designed and published
Week 4: First optimization checkpoint
- Channel performance review
- Pause underperforming ad sets
- Double down on winners
Week 8: Mid-campaign review
- On track for 250 leads (50% of target)
- Demo booking rate analysis
- Creative refresh if needed
Week 12: Campaign completion
- Hit 500 lead target
- Nurture sequence for unconverted leads
- Full campaign retrospective and learnings doc
Common Mistakes
Setting vague campaign objectives “Increase brand awareness” isn’t measurable. Specific goals look like “Generate 500 MQLs with 15% demo booking rate and $80 CAC” - you need numbers to track progress and calculate ROI.
Spreading budget too thin across channels New campaigns work better focused on 3-4 channels with enough budget to test properly. $5k across 8 channels means you can’t gather statistical significance on anything. Pick fewer channels and fund them properly.
Skipping audience personas Generic targeting burns budget. “Tech professionals aged 25-40” is too broad. You need personas with specific pain points, decision criteria, and channels they actually use. This determines your messaging and where you show up.
Missing the content calendar Channel strategy without a content plan means scrambling weekly for what to post. Build the calendar first - week by week themes, platform-specific content, tied to campaign milestones. This keeps execution moving when you’re busy.
Not defining KPIs upfront Measuring “engagement” after launch is too late. Lock in specific metrics before spending a dollar - CPL for lead gen, ROAS for sales, reach and impressions for awareness. Different goals need different metrics.
Ignoring the customer journey Campaigns aren’t single touchpoints. Map awareness (top of funnel), consideration (mid-funnel), and decision (bottom of funnel) content. Someone seeing your first LinkedIn ad needs different messaging than someone who visited your pricing page twice.
Budget allocation that doesn’t match goals Lead generation campaigns need different channel mixes than brand awareness. If you need leads fast, paid search and LinkedIn outperform organic content. If you’re building long-term brand, invest more in content and community.
Frequently Used With
Build complete campaign execution with these complementary templates:
- Content Calendar - Turn campaign strategy into week-by-week publishing schedules across channels
- Ad Copy - Generate high-converting ad variations for Google, Facebook, and LinkedIn campaigns
- Customer Persona - Create detailed audience personas with pain points, objections, and messaging frameworks
- Email Sequence - Build nurture sequences for leads generated by campaign activities
- Launch Plan - Coordinate cross-functional go-to-market execution for product launches