Product Vision
Define product vision and strategy for B2B SaaS, enterprise software, and developer tools in 10 minutes. Create vision statements with customers and roadmaps.
Overview
Generate a complete product vision document in under 10 minutes with vision statement, mission, target customer personas, value proposition, competitive positioning, and 3-5 year strategic goals.
Product vision documents typically take hours of stakeholder interviews and strategic workshops. This template helps you structure your thinking quickly and produce a comprehensive document that clarifies direction for your team, investors, and potential customers.
Use Cases
- Launch B2B SaaS product strategy in 48 hours - Create investor-ready vision docs before pitch meetings or board presentations
- Align distributed product teams on strategic direction - Generate shared vision statement when remote teams have conflicting priorities or unclear goals
- Prepare Series A fundraising materials - Build compelling product narratives that show long-term market opportunity and differentiation
- Define developer tool positioning for GitHub launches - Articulate technical vision that resonates with engineering audiences and open-source communities
- Plan enterprise software roadmap for 3-5 year horizons - Map strategic pillars and success criteria for long-term product development cycles
Benefits
- Save 6+ hours of strategic workshop time - Skip the multi-day offsite planning sessions and generate structured vision docs in minutes
- Maintain consistent product narrative across 15+ team members - Everyone from engineering to sales references the same vision, value props, and strategic goals
- Generate 3 format variations in under 5 minutes - Create narrative, bullet-point, and press-release formats for different stakeholder audiences
- Reduce time-to-hire for product roles by 40% - Candidates understand your product strategy immediately with clear, comprehensive vision docs
Template
Create product vision for:
Product: {{product}}
Target market: {{targetMarket}}
Problem we solve:
{{problem}}
Our solution:
{{solution}}
Differentiation:
{{differentiation}}
Competitive landscape: {{competition}}
Include:
- Vision statement
- Mission and purpose
- Target customers and personas
- Value proposition
- Key differentiators
- Long-term goals (3-5 years)
- Success criteria
- Guiding principles
- Strategic pillars
Format: {{format}}
Properties
- product: Single-line Text
- targetMarket: Multiple Selection (default:
B2B SaaS)- Options: B2B SaaS, B2C consumer apps, Enterprise software, SMB market, Developer tools, and 1 more
- problem: Multi-line Text
- solution: Multi-line Text
- differentiation: Multi-line Text
- competition (optional): Multi-line Text
- format: Single Selection (default:
Narrative)- Options: Narrative, Bullet points, Press release (working backwards)
Example Output
Here’s what this template generates when you describe a developer-focused prompt management tool:
Input:
- Product: Migi - AI-powered prompt template manager
- Target market: B2B SaaS, Developer tools
- Problem: Teams waste hours crafting repetitive prompts for AI assistants. Every team member writes slightly different prompts for the same tasks, leading to inconsistent quality and duplicated effort.
- Solution: A centralized prompt template library that lets teams create, share, and execute pre-built prompts with variable inputs. Built for developers who want version control and CLI integration.
- Differentiation: Unlike generic prompt libraries, Migi integrates directly with your workflow via CLI, supports Git-based version control, and allows custom template properties with type validation.
- Format: Narrative
Generated vision excerpt:
Vision Statement
Migi will become the standard infrastructure for how technical teams create, maintain, and execute AI prompts - transforming prompt engineering from ad-hoc individual effort into collaborative, version-controlled practice.
Target Customers and Personas
Primary: Engineering-first organizations (10-500 developers) including senior/staff engineers who build internal tools, platform engineers who integrate productivity tools, and technical leads who standardize team practices.
Key Differentiators
Developer-native architecture: CLI-first design with Git integration means prompts live alongside code, follow the same review process, and deploy through existing pipelines. Type-safe templating with variable validation catches errors before execution. Unlike other tools that just store prompts, Migi executes them directly from the command line with variable substitution.
Long-term Goals (3-5 Years)
Year 1-2: Establish Migi as the standard prompt management CLI in engineering organizations with 10,000+ active installations. Year 3: Expand to infrastructure layer for prompt orchestration with team collaboration features. Year 4-5: Enable prompt engineering as recognized discipline with testing frameworks, performance benchmarking, and quality metrics.
This output gives you a foundation to refine with team input rather than starting from a blank page.
Common Mistakes
Confusing features with vision - Vision describes the future state and impact, not the current feature list. If your vision statement reads like a product spec, you’re documenting what you built rather than where you’re going. Focus on the transformation you enable for customers, not the buttons in your UI.
Writing for everyone instead of someone specific - “Helps businesses be more productive” is too generic to be useful. Effective product visions target narrow personas with specific pain points. Who exactly are you building for? What job are they trying to do? Generic visions lead to unfocused products that struggle to win any market segment.
Setting vague 3-5 year goals - “Become the leading platform in our space” tells your team nothing about what to build or how to measure progress. Strong visions include concrete milestones like user counts, revenue targets, feature capabilities, or market segments. Your engineering team can’t execute against aspirational language.
Ignoring competitive context - Most products exist in crowded markets. If your vision doesn’t acknowledge competitors or explain how you’re different, you’re probably copying what already exists. Differentiation shapes your product roadmap. Without it, you default to building me-too features.
Choosing narrative format for investor decks - Investors scan documents quickly. Dense narrative paragraphs hide your key points. Use bullet-point or press-release formats for fundraising. Save narrative for internal strategy docs where teams have time to absorb details.
Frequently Used Together
Product vision documents work best alongside these complementary templates:
- PRD Template - Turn your high-level vision into detailed product requirements with user stories and acceptance criteria
- Roadmap Planning - Map your 3-5 year strategic goals to quarterly milestones and feature releases
- Success Metrics - Define measurable KPIs that track progress toward your vision statement goals
- User Story - Break down vision-level features into implementable engineering tasks with clear acceptance criteria
- Competitive Analysis - Research competitor positioning to sharpen your differentiation and value props
- Customer Persona - Build detailed target customer profiles that inform your vision’s persona sections
Ready to Build Your Prompt Library?
Get early access to Migi and start organizing your AI prompts with version control, CLI integration, and team collaboration.