Cold Outreach
Write high-converting cold outreach messages for email, LinkedIn, and InMail. Generate personalized sales prospecting messages in 60 seconds for SaaS and B2B.
Overview
Generate personalized cold outreach messages for email, LinkedIn InMail, and sales prospecting in under 60 seconds. This template handles the entire message structure - from research-based personalization to clear CTAs - so you can focus on pipeline building instead of message crafting.
The template works across different channels (email, LinkedIn, Twitter DMs) and approaches (problem-focused, insight-sharing, referral-based), adapting the tone and structure based on your outreach context.
Use Cases
- Launch outbound campaigns for SaaS products targeting VP-level decision makers
- Generate LinkedIn InMail sequences for enterprise sales prospecting
- Write personalized follow-up messages after conference networking events
- Create cold email variations for A/B testing campaign performance
- Draft referral-based outreach messages when connecting mutual contacts
- Build trigger event outreach for companies announcing funding rounds
Benefits
Time savings: Generate 10+ personalized outreach messages in the time it takes to manually write one (5 minutes vs. 50+ minutes).
Consistency across team: Sales reps follow the same proven structure - personalization, relevance, value prop, social proof, CTA - without training overhead.
Channel optimization: Messages automatically adapt tone and length for email (longer, detailed) vs. LinkedIn (concise, direct) vs. Twitter DMs (ultra-brief).
Higher response rates: Structured approach ensures you include research-based personalization and clear value statements that actually get replies.
Faster A/B testing: Generate multiple message variations instantly to test different pain points or value propositions.
Template
Create cold outreach for:
Prospect name: {{prospectName}}
Company: {{company}}
Channel: {{channel}}
Prospect pain point/trigger:
{{painPoint}}
Value proposition:
{{valueProp}}
Include:
- Personalized opening (research-based)
- Relevance statement
- Brief value proposition
- Social proof or credibility
- Specific ask/CTA
- Easy response path
Outreach approach: {{approach}}
Properties
- prospectName: Single-line Text (default:
John Smith) - company: Single-line Text (default:
Acme Corp) - channel: Single Selection (default:
Email)- Options: Email, LinkedIn message, Twitter/X DM, Phone script, InMail
- painPoint: Multiple Selection (default:
Manual processes, Scaling challenges)- Options: Manual processes wasting time, Scaling challenges, Data visibility issues, High costs, Poor customer experience, and 3 more
- valueProp: Multi-line Text (default:
Reduce operational costs by 40% while improving efficiency and customer satisfaction) - approach: Single Selection (default:
Problem)- Options: Problem-focused, Insight-sharing, Referral-based, Event follow-up, Trigger event (news/funding)
Example Output
Here’s what this template generates with default values:
Subject: Manual workflows at Acme Corp
Hi John,
I noticed Acme Corp is experiencing rapid growth - congrats. With that often
comes the challenge of manual processes that don't scale, creating bottlenecks
that slow everything down.
Most companies in your position are spending 60% of their operational budget on
tasks that could be automated. We've helped similar organizations reduce
operational costs by 40% while actually improving both efficiency and customer
satisfaction.
Recent example: a client scaled from 50 to 200 employees without adding
headcount to their ops team.
Worth a 15-minute conversation to see if there's a fit?
I'll keep it focused - just want to share two specific automations that could
eliminate your biggest bottlenecks.
Best,
[Your name]
The output includes personalized research references (company growth), specific pain point callouts (manual processes, scaling), quantified value (40% cost reduction, concrete scaling example), and a low-friction CTA (15-minute call with focused agenda).
Common Mistakes This Template Helps You Avoid
Generic opening lines: Instead of “I hope this email finds you well,” the template forces you to input actual research (pain points, trigger events) so your opening references real business context.
Vague value propositions: The structured format requires specific metrics (“reduce costs by 40%”) instead of hand-wavy promises like “we help companies improve efficiency.”
Asking for too much upfront: The template prompts for a “specific ask/CTA” which keeps you focused on low-commitment next steps (15-minute call) rather than jumping straight to product demos or pricing discussions.
Wrong channel tone: Selecting the channel (email vs. LinkedIn vs. Twitter) signals the AI to adjust message length and formality. LinkedIn messages stay under 150 words, emails can go longer with more detail.
Missing credibility signals: The template explicitly requires “social proof or credibility” so you don’t forget to include customer results, industry experience, or relevant case studies.
No easy exit: The “easy response path” requirement ensures you add a low-friction way for prospects to decline (like the P.S. line), which actually increases response rates by reducing psychological pressure.
Frequently Used With
This template pairs well with other sales workflow prompts:
- Discovery Questions - After a prospect replies, use this to prepare your first call
- Follow-up Email - When prospects go dark after initial interest
- Objection Handling - When prospects respond with concerns or pushback
- Sales Pitch - Once you’ve secured a meeting and need to structure your pitch
These templates create a complete outbound workflow: cold outreach to get the meeting, discovery questions to run it, pitch to present value, objection handling for concerns, and follow-up to maintain momentum.