Demo Script
Generate product demo scripts for sales presentations, discovery calls, and technical evaluations in under 3 minutes
Overview
Generate product demo scripts for sales presentations, discovery calls, technical evaluations, and executive briefings. This template creates structured scripts that walk through features, address objections, and close with clear next steps.
Use Cases
- Prepare a 30-minute SaaS product demo for VP-level buyers in 3 minutes
- Build technical evaluation scripts for security and IT teams
- Create discovery call frameworks that demo specific workflow solutions
- Generate champion enablement scripts for internal advocates
- Write quick demo scripts for unexpected product inquiries during sales calls
Benefits
Save 2-4 hours per demo script preparation while maintaining consistency across your sales team. The template structures your product narrative around specific use cases instead of generic feature lists, which helps prospects see immediate value. Generate multiple script variations for different personas (executive, end-user, technical) in seconds rather than hours of manual writing.
How to Write Product Demo Scripts That Convert
Demo scripts work best when they focus on one specific workflow problem rather than broad feature overviews. Start with context about the prospect’s current process, show exactly how your product solves that specific pain point, then handle the 2-3 most common objections you hear for that use case.
The script structure matters. Opening with agenda-setting keeps executives engaged, pause points for questions prevent one-way presentations, and ROI demonstrations anchor the conversation in business outcomes. Most demo scripts fail because they tour features instead of solving problems.
Time management during demos comes down to having clear narration for each feature. Write what you’ll say while clicking through the product, not just what you’ll click. This keeps you focused and prevents rambling through features that don’t matter to the specific prospect.
Template
Create demo script for:
Product: {{product}}
Demo audience: {{audience}}
Audience role/persona: {{persona}}
Key features to show: {{features}}
Use case/scenario:
{{useCase}}
Include:
- Opening and agenda
- Context setting
- Feature walkthrough (with narration)
- Use case demonstration
- Pause points for questions
- Objection handling
- ROI/value demonstration
- Next steps and CTA
Demo length: {{demoLength}}
Properties
- product: Single-line Text (default:
Enterprise SaaS Platform) - audience: Single-line Text (default:
Operations team and VP of Operations) - persona: Multiple Selection (default:
End user, Executive)- Options: Executive/Decision maker, End user/Practitioner, Technical evaluator, Internal champion, Budget holder/Procurement, IT/Security team
- features: Multi-line Text (default:
Automation workflows, Real-time analytics, Team collaboration, API integrations) - useCase: Multi-line Text (default:
Streamlining invoice processing and approval workflows for finance team) - demoLength: Single Selection (default:
30 min)- Options: 15 minutes - Quick overview, 30 minutes - Standard demo, 45 minutes - Deep dive, 60 minutes - Comprehensive
Example Output
Here’s what the template generates when used with the default values (Enterprise SaaS Platform demo for Operations team):
Opening & Agenda (0-2 min) “Thanks for taking the time today. We’re going to spend the next 30 minutes walking through how [Platform Name] can streamline your invoice processing and approval workflows. Here’s what we’ll cover: first, I’ll set some context around the challenges finance teams typically face, then we’ll walk through the automation workflows and real-time analytics features, see them in action with your exact use case, and wrap up with ROI numbers and next steps. Sound good? Great, let’s dive in.”
Context Setting (2-5 min) “Most finance teams we talk to are drowning in manual invoice processing. You’ve got invoices coming in through email, paper, and PDF, someone’s manually entering data into your ERP, chasing approvals through email threads, and dealing with bottlenecks when approvers are traveling or on PTO. The average mid-size company processes 500-1000 invoices per month, and each one takes 15-20 minutes of manual work. That’s where our platform comes in…”
Feature Walkthrough - Automation Workflows (5-15 min) [Shows workflow builder interface] “This is our automation workflow builder. What you’re seeing here is how we’d handle your invoice approval process. Watch what happens when an invoice hits the system - it automatically extracts vendor name, amount, PO number using OCR, routes to the right approver based on amount thresholds and department rules, sends reminder notifications if it sits for more than 2 business days, and escalates to backup approvers when someone’s out of office…”
[Continues with detailed narration for real-time analytics, team collaboration, and API integrations]
Pause Point (15 min) “Before we go further, what questions do you have about what you’ve seen so far?”
Common Objection Addressed “A question we often get at this point is about integration complexity with your existing ERP. Let me show you our pre-built connectors…”
ROI Demonstration (20-25 min) “Let’s talk numbers based on what you told me in discovery. You’re processing about 800 invoices monthly, taking roughly 20 minutes per invoice. That’s 267 hours of manual work. At $35/hour loaded cost, you’re spending $9,345 monthly on invoice processing alone. Our customers typically see 75% reduction in processing time within 60 days…”
Next Steps & CTA (25-30 min) “Here’s what I’d recommend as next steps: we set up a 2-week pilot with your finance team processing real invoices, you’ll work directly with our implementation team to configure your approval workflows, and we’ll run a side-by-side comparison of manual vs automated processing. The pilot is free, takes 3 days to set up, and by the end you’ll have concrete data on time savings. Does that work for your timeline?”
Common Mistakes When Writing Demo Scripts
Feature dumping instead of problem solving - Scripts that list every product capability without connecting them to the prospect’s specific workflow create confusion rather than clarity. Focus each demo on solving one core problem well.
No objection handling built in - If you wait until Q&A to address pricing, security, or implementation concerns, you’ve already lost control of the narrative. Address the top 2-3 objections proactively during the demo where they naturally come up.
Skipping ROI quantification - Demos that don’t anchor value in numbers (hours saved, costs reduced, revenue protected) struggle to get budget approval. Build ROI calculations directly into your script using the prospect’s metrics from discovery.
One-size-fits-all scripts - The same script doesn’t work for technical evaluators and executive buyers. Technical teams need depth on architecture and integrations, while executives need proof of business outcomes.
No clear next steps - Ending with “let me know if you have questions” kills momentum. Your script should close with a specific action like “let’s schedule your pilot kickoff” or “I’ll send the security questionnaire today.”
Frequently Used With
This template pairs well with other sales templates:
- Discovery Questions - Use before creating demo scripts to gather context about prospect needs
- Objection Handling - Develop responses to common demo objections
- ROI Calculation - Build detailed ROI models referenced in your demo
- Sales Pitch - Create pitch decks that align with your demo narrative
- Follow-up Email - Send post-demo summaries with next steps