Follow-up Email
Generate personalized sales follow-up emails for discovery calls, product demos, and meetings in 60 seconds to move B2B prospects to next stage.
Overview
Generate personalized sales follow-up emails in under 60 seconds for discovery calls, product demos, proposal reviews, and negotiation meetings. Write high-converting follow-up emails that maintain momentum, reinforce value, and move prospects to the next stage without spending hours crafting each message.
Use Cases
- Send follow-up emails within 2 hours of discovery calls while details are fresh
- Write personalized post-demo emails for enterprise SaaS trials with technical teams
- Follow up after trade show conversations with 50+ prospects in one session
- Create consistent follow-up sequences for B2B sales cycles spanning 3-6 months
- Generate executive briefing recaps for C-level stakeholders who attended presentations
- Send proposal review follow-ups that address objections raised during pricing discussions
Benefits
Save 45 minutes per follow-up email by using structured templates instead of writing from scratch each time.
Follow up 3x faster after sales calls when using consistent email frameworks that adapt to different scenarios.
Maintain brand voice across your sales team with standardized messaging that still allows personalization.
Track conversation context by documenting key discussion points, action items, and next steps in every email.
Reduce follow-up delays from 24+ hours to under 2 hours with quick generation of personalized emails.
Increase response rates by sending timely, relevant follow-ups that reference specific discussion points from your conversations.
Template
Create follow-up email for:
Recipient: {{recipient}}
Previous interaction: {{previousInteraction}}
Meeting/Call date: {{date}}
Key discussion points:
{{discussionPoints}}
Next steps: {{nextSteps}}
Include:
- Personalized greeting
- Meeting/call recap
- Value reinforcement
- Action items and next steps
- Resources or attachments
- Clear call-to-action
- Professional closing
Email purpose: {{purpose}}
Properties
- recipient: Single-line Text (default:
Sarah Johnson) - previousInteraction: Single Selection (default:
Discovery call)- Options: Discovery call, Product demo, Proposal review, Negotiation meeting, Conference/Trade show, Technical deep dive, Executive briefing
- date (optional): Single-line Text (default:
Yesterday) - discussionPoints: Multi-line Text (default:
Discussed current challenges, timeline, and budget parameters) - nextSteps: Multi-line Text (default:
Schedule product demo with technical team next week) - purpose: Single Selection (Radio) (default:
Advance)- Options: Move to next stage, Provide additional information, Schedule next meeting, Check in/Stay top of mind, Close the deal
Example Output
Using the default values, this template generates:
Subject: Great connecting yesterday - Product demo next steps
Hi Sarah,
Thanks for taking the time to speak with me yesterday. I appreciated learning more about your current challenges, particularly around manual data entry workflows, and how your timeline and budget parameters align with what we can offer.
Based on our conversation, I believe our solution can help you reduce processing time by 60% while staying within your constraints. The product demo will give your technical team a clear picture of how we can address your needs.
**Next steps:**
- I'll send a calendar invite for the product demo next week
- Please confirm which technical team members should join
- I'll prepare a customized demo focused on automation workflows
I've attached a one-pager that summarizes the key capabilities we discussed. Feel free to share this with your team ahead of the demo.
Could you let me know your preferred time slots for next week? I have availability Tuesday-Thursday, 10am-4pm.
Looking forward to showing you what we can do.
Best,
[Your name]
Common Mistakes to Avoid
Sending generic follow-ups that could apply to anyone. Your prospect can tell when you’re using a template without customizing it. Reference specific discussion points, concerns they raised, or commitments they made during your conversation.
Waiting more than 24 hours to follow up. Response rates drop significantly after the first day. Send your follow-up while the conversation is still fresh in their mind and before competing vendors reach out.
Forgetting to include clear next steps. Prospects shouldn’t have to figure out what happens next. State exactly what you’ll do, what they need to do, and when it will happen.
Writing long emails that bury the important information. Busy prospects scan emails. Use bullet points, bold text for action items, and keep paragraphs to 2-3 sentences maximum.
Failing to reinforce value or address concerns. Every follow-up should remind them why this matters to their business. Reference the problems they mentioned and connect them to your solution.
Not proofreading for context accuracy. Using templates can lead to copy-paste errors like wrong names, incorrect meeting dates, or referencing discussions that didn’t happen. Always verify personalized details before sending.
Frequently Used With
Follow-up emails work best as part of a complete sales workflow:
- Cold Outreach - Initial contact before your first follow-up
- Discovery Questions - Questions to ask during calls that inform your follow-up content
- Demo Script - Structure product demonstrations that lead to effective follow-up emails
- Proposal Template - Create proposals referenced in follow-up emails moving to next stages
- Objection Handling - Address concerns raised during calls in your follow-up communication
Get Early Access to Migi
Managing dozens of prompt templates across different sales scenarios gets messy fast. Migi organizes your entire prompt library with instant search, hierarchical folders, and keyboard shortcuts that integrate into your workflow.
Press Option-Space from anywhere to access your sales templates, fill in prospect details, and generate personalized emails in under 30 seconds.