Product Description
Write compelling product descriptions
Overview
Generate product descriptions in under 60 seconds for e-commerce listings, landing pages, and marketing materials. This template handles everything from technical SaaS products to consumer goods, maintaining consistent brand voice across your entire catalog.
Use Cases
- Write Amazon product listings that convert browsers into buyers in 90 seconds
- Generate Shopify product descriptions for 50+ SKUs during inventory upload
- Create landing page copy for SaaS product launches within a single sprint
- Draft marketplace listings for Etsy handmade products with emotional appeal
- Build product catalog copy for B2B tech with technical specifications
- Generate multiple description variations for A/B testing ad campaigns
Benefits
Product description writing typically takes 20-30 minutes per item when done manually. This template reduces that to under 60 seconds while maintaining quality.
- Generate 5 description variations in the time it takes to write one manually
- Maintain consistent tone and formatting across 100+ product SKUs
- Adapt descriptions for different channels (Amazon, website, social) from one input
- Include all key conversion elements without missing technical specs or social proof
- Save 2+ hours per product launch by eliminating rounds of copywriter revisions
Template
Write a product description for:
Product name: {{productName}}
Category: {{category}}
Key features:
{{features}}
Target customer: {{targetCustomer}}
Include:
- Attention-grabbing headline
- Benefit-focused description
- Feature highlights
- Use cases
- Technical specifications
- Social proof elements
- Purchase motivation
Tone: {{tone}}
Length: {{length}} words
Properties
- productName: Single-line Text
- category: Single-line Text
- features: Multi-line Text
- targetCustomer: Single-line Text
- tone: Single Selection (default:
Persuasive)- Options: Persuasive, Technical, Luxury, Friendly
- length: Single-line Text (default:
150)
Example Output
Using the template with these inputs:
Product: CloudSync Pro (SaaS Backup Software) Features: Automated daily backups, 256-bit encryption, one-click restore, real-time sync, 99.9% uptime SLA Target Customer: Small business owners who need reliable data backup without IT complexity Tone: Persuasive Length: 150 words
Generated description:
Never Worry About Data Loss Again
CloudSync Pro protects your business with automated, military-grade cloud backups that work while you sleep.
Your data syncs in real-time across all devices and backs up daily to multiple cloud providers - no manual work required. If disaster strikes, restore everything with a single click.
Why Small Businesses Choose CloudSync Pro:
- Automated daily backups (set it and forget it)
- 256-bit encryption keeps your data fortress-secure
- One-click restore gets you back to business fast
- Real-time sync across unlimited devices
- 99.9% uptime guarantee
Perfect for protecting customer records, financial data, project files, and critical documents without hiring IT staff.
Technical Specs: Multi-cloud redundancy, AES-256 encryption, automated scheduling, version history, cross-platform support.
Join 10,000+ businesses who sleep better knowing their data is protected. Start your 14-day free trial - no credit card required.
Common Mistakes to Avoid
Writing feature lists without benefits. Listing “256-bit encryption” means nothing to most buyers. Connect features to outcomes: “256-bit encryption keeps your data fortress-secure” answers the “so what?” question.
Generic headlines that could describe any product. “The Best Backup Solution” works for 1,000 products. “Never Worry About Data Loss Again” speaks to a specific fear your customer has.
Mixing tone inconsistently. Technical specs written in friendly tone (“super awesome encryption!”) or casual products described formally (“utilizing advanced methodology”) confuse buyers and hurt conversion. Pick one tone and stick with it.
Forgetting the target customer context. Small business owners and enterprise IT directors need different descriptions for the same backup software. The template’s target customer field forces you to write for actual humans, not everyone.
Skipping social proof. Numbers build trust fast. “Join 10,000+ businesses” carries more weight than “trusted by customers.” When you have usage metrics, user counts, or ratings, include them.
Optimizing for search engines over humans. Keyword-stuffed descriptions rank well but convert poorly. Write for your buyer first, then add relevant search terms naturally where they fit.
Frequently Used With
Building a complete product marketing suite? These templates work together:
- Landing Page Copy - Expand descriptions into full landing pages
- Social Media Post - Adapt product benefits for platform-specific promotion
- SEO Article - Create supporting blog content targeting buyer keywords
- Email Newsletter - Announce new products to your existing customer base