White Paper
Write authoritative white papers
Overview
Generate research-backed white papers for B2B lead generation, thought leadership, and enterprise sales enablement. Write comprehensive 10-15 page reports with executive summaries, data analysis, industry context, and actionable recommendations in under 15 minutes.
Use Cases
- Launch a B2B SaaS product with a technical white paper to generate enterprise leads
- Create cybersecurity compliance white papers for SOC 2 or ISO 27001 certification marketing
- Write AI implementation guides for C-suite decision makers evaluating new technology
- Develop industry trend reports positioning your company as a subject matter expert
- Generate competitive analysis white papers for sales teams closing enterprise deals
Benefits
- Generate complete white paper drafts in 12-15 minutes instead of 20-40 hours
- Maintain consistent structure across multiple reports with pre-built frameworks
- Scale thought leadership content across product lines without hiring additional writers
- Produce research-backed arguments with integrated data points and citations
- Enable subject matter experts to create authoritative content without writing expertise
How to Use
- Fill in your topic and target audience (3-minute setup)
- Add key research findings and main argument
- Select length and tone preferences
- Generate complete white paper draft
- Review and customize with domain-specific insights
Total time: 15 minutes for initial draft vs 20-40 hours manual writing
Template
Create a white paper on {{topic}}.
Target audience: {{audience}}
Key research/findings:
{{research}}
Main argument:
{{argument}}
Include:
- Executive summary
- Problem definition
- Industry context
- Detailed analysis
- Solutions and recommendations
- Data and statistics
- Conclusion
- References
Length: {{length}} pages
Tone: {{tone}}
Properties
- topic: Single-line Text
- audience: Single-line Text
- research: Multi-line Text
- argument: Multi-line Text
- length: Single Selection (default:
10-15)- Options: 6-8 pages, 10-15 pages, 20+ pages
- tone: Single Selection (default:
Professional)- Options: Academic, Professional, Technical
Example Output
Using the template with AI customer service automation as the topic generates a structured 14-page white paper including:
- Executive summary highlighting 62% response time reduction and 45% first-contact resolution improvement
- Problem definition examining the scalability crisis in traditional support models
- Industry context covering AI maturity and enterprise adoption trends
- Detailed analysis of implementation costs, ROI timelines, and operational impacts
- Three-phase implementation framework with specific vendor recommendations
- 15+ statistics and research citations from industry sources
- Strategic conclusion connecting automation to competitive advantage
- Comprehensive reference list for credibility
The output follows professional B2B tone with data-driven arguments suitable for C-suite audiences.
Common Mistakes to Avoid
Vague research inputs - “Some studies show improvement” produces weak arguments. Include specific statistics, sources, and timeframes.
Generic audience definitions - “Business professionals” is too broad. Target “VP of Customer Success at 50-500 person SaaS companies” for focused content.
Missing the ‘so what’ - White papers need clear takeaways. Your main argument should answer why this matters to the reader’s business outcomes.
Skipping industry context - Readers need to understand market trends and competitive dynamics. Add 2-3 sentences on the current industry state.
Forgetting the funnel stage - Early-stage awareness content differs from late-stage evaluation content. Match tone and depth to where prospects are in their buying journey.
Frequently Used With
White papers often pair with complementary content:
- Case Study - Follow white papers with customer proof points
- Executive Summary - Create standalone summaries for busy executives
- Press Release - Announce white paper publication for media coverage
- Landing Page Copy - Build dedicated download pages for lead capture
- Email Newsletter - Promote white paper to your subscriber base